What are the key concepts for writing introduction text more interesting to the reader?

An example:

The Deutsche Bahn AG is the company with the most energy consumption in Germany. It has therefore a interest in efficient usage of it.

compared to

As one of Germany's biggest energy consumers, the Deutsche Bahn AG is interested in efficient energy usage.

as opening sentence of the Introduction. Both contain the same information, but to me the second sound much more interesting.

What are the key concepts for writing introductory text more interesting to the reader?

An example:

The Deutsche Bahn AG is the company with the most energy consumption in Germany. It has therefore a interest in efficient usage of it.

compared to

As one of Germany's biggest energy consumers, the Deutsche Bahn AG is interested in efficient energy usage.

As opening sentence of the Introduction. Both contain the same information, but to me the second sounds much more interesting.