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Copywriting Persuades People to Take Action in the Real World. The action may be buying something, or contributing to a charity, or calling or writing their congressman, or going out to vote for somebody, or scheduling an appointment for cancer or diabetes screening, or reading to their kids. It is an advertisement of some sort that contains (usually at the ...


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I understand your confusion, and likely frustration. As some of the answers here indicate, the terms "copy" and "copywriter" are used in a wide variety of environments, and the usage is not always logical. For decades, I've been a copywriter in the field of Marketing Communications. I would describe it as any writing that is done for commercial purposes, ...


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