Questions tagged [marketing]

Questions about how to publicize and promote your work.

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6
votes
2answers
244 views

Effective online marketing alternatives to social media

Every online resource and forum seems to be emphasizing the importance of social media marketing for a book series. I currently have two social media profiles (Facebook, Twitter) and a personal ...
6
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5answers
229 views

Where to find authors for highly technical articles?

I've looked at some of the largest outsourcing sites. These have huge amounts of software developers, and huge amounts of casual writers. I'm having enormous difficulty finding authors that would be ...
6
votes
1answer
89 views

How to “market” my podcast?

I'm not expecting $$ for any of my podcasts -- I think The Audacity to Podcast guy had a great explanation when he said the reason to Podcast is PROFIT: Publicity, Relationships, Opportunities, Fun, ...
6
votes
1answer
74 views

Materials to promote my book in person

Say I have a book...or a comic series...or a podcast...or another published work. Marketing written or scripted works is perfectly on topic here, and most of the promotional materials are also ...
5
votes
7answers
419 views

What's the most marketable title?

I am writing a novel about someone being chased by the Russian Mafia. A hitman is sent to save her and that's where the books takes off. I have way too many titles floating in my brain - three to be ...
5
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5answers
298 views

Should I release my novel now… or miss a golden opportunity?

I just finished writing the first draft of my novel. (BTW, this is my first) As luck would have it, something just popped up in the news which is directly related to my story. The topic has been ...
5
votes
4answers
344 views

What is a productive response to a negative review?

I see basically three possible responses: (a) Write a rebuttal ranting that this person is a jerk and his criticisms are totally unfair and that he isn't worthy to be spit upon by a great author like ...
5
votes
4answers
4k views

A tricky serial semi-colon

A serial comma is used to separate a list of items: For breakfast, we had ham, eggs, and toast. A serial semi-colon is used when items in the list have commas: For breakfast, we had ham, eggs, ...
5
votes
3answers
4k views

Why do authors usually put a reference section at the end of a book when they are not referenced throughout the entire book?

In the references list (usually at the end of a book), I've noticed that authors like to include references to other materials. However these materials are not so-called "referenced" or "linked" at ...
5
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3answers
177 views

Dedicated micro website

I recently wrote a non fiction book. A marketer from the publishing company, advised me to setup a small website with a few pages dedicated to this book. This website will have a description of the ...
5
votes
3answers
239 views

Should an author have one website or two?

I have seen that sometimes an author will have one website with a lot of content and a separate website that does nothing but offer the book(s) for sale. What are the advantages of this approach? ...
5
votes
4answers
483 views

How do writers differentiate personal beliefs from the messages of their writing in public discourse?

Hypothetically speaking, of course... Let's say I write a work of fiction. It could be construed as highly disparaging to one or more demographics especially if you stop reading within the first few ...
5
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2answers
571 views

How can one get better at copywriting?

Since copy is such a key part of a startup's website, many business people would like to learn to be good copywriters personally. Such a person would need to be a good persuasive writer, and able to ...
5
votes
1answer
269 views

What's a minimum recommendable word-count to generate sales in Amazon Direct Publishing (ADP)?

I entered a contest where authors are required to write a story of 3000+ words. The winners will be those who make the most sales in Amazon Direct Publishing (ADP). I already have the plot, but I'm ...
5
votes
2answers
127 views

What are the main steps to prepare and promote my fiction novel?

I completed a draft of a fiction book that several friends have read and enjoyed. Assuming I can raise the money on Kickstarter, what services should I employ to maximize success of the book? I plan ...
5
votes
1answer
265 views

How to build break-even funnels for short fiction?

There are some internet marketing courses that teach you how to create break-even funnels for the product. "Break-even" means that for every dollar you buy ads for, you get at least one dollar in ...
4
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7answers
248 views

Is it true that the need for marketing/promoting one's books is a “myth”?

For indie fiction authors, is it true that if one simply writes and publishes regularly, one will begin to see sales (as Dean Wesley Smith proclaims), and that book marketing/promotion is actually ...
4
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4answers
167 views

Self-Publishing Chapters

Is selling individual chapters a valid marketing scheme? Is there anything against it or examples where it worked to sell a whole novel?
4
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2answers
2k views

How can I better promote my film review blog?

I've been running a film reviewing blog (hosted on Blogger.com) for around 4 months now, as the sole author. I would like to increase the amount of people reading my reviews if possible, and as such I ...
4
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2answers
203 views

What is the best way forward for a first time author with little cash?

I am working on my first novel which is a collaboration with a friend. We both have no experience and no contacts within the industry, so we are realistic about the prospects for the first novel and ...
4
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2answers
512 views

Do published authors have rights to use their own book cover images?

With the caveat that I'm sure it varies based on publisher, genre, etc., but -- generally, if you were an author who was published and the book cover was designed by the publisher, but you wanted to ...
4
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2answers
114 views

How do existing covers compare to possible new ones?

I have a fairly large collection of titles on Amazon, and I'm wondering whether I should by my own efforts replace them with covers I've made myself by services like canva.com. I have an MFA friend ...
4
votes
3answers
1k views

Is there anything like 99designs for text writing?

I'm not a writer, but a technical oriented entrepreneur.. One of the barriers I always run into is that I'm also the lead guy for providing the content for marketing gigs, speaker bio's and website ...
4
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2answers
175 views

Does a work need to be sexually stimulating to be classified as erotica/erotic literature?

Does a work need to be sexually stimulating to be classified as erotica/erotic literature? Or will any book that deals extensively with human sexuality and sexual relationships be put in that genre? ...
4
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2answers
142 views

What ages should I market my book towards?

I'm writing a book, and while I'm not even close to finishing, I can't help but wonder what the age of my intended audience should be. I've read a lot of advice that says that age of my protagonist ...
4
votes
3answers
128 views

How can I encourage conversation on my blog posts?

I have written for years on my site about cycle touring, adventure, and gear reviews, but I'm aware that I may have put off my audience by starting off writing about these things, then losing my focus ...
4
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3answers
88 views

Putting together an effective writing blog

I'm a part-time freelance writer, and I'd like to put together a blog to showcase my writing through posts and to link visitors to my work on other sites. However, I'm a little bit lost about what ...
4
votes
2answers
495 views

What is the business model for Creative Commons books?

I notice that a lot of computer and programming books are now licensed under various permutations of the creative commons license. Half of the books published by No Starch Press and Apress (at least ...
4
votes
1answer
128 views

Writer's Platform

I realize most agents and publishers ask you information about your writer's platform. I looks like having a writer's platform has become an essential part of your introduction to agents or publishers....
4
votes
4answers
273 views

Can you sell a book for money while having it published online for free?

I write novels, I'm not a big name publisher or anything else but I have ideas that I think should have a chance to be seen by others. Most of my work is for private use, like sharing with friends ...
4
votes
3answers
330 views

What's a good market for experimental novellas?

A short story of mine has grown until it's become a bit of a monster - about 15K. I don't know if that makes it a novelette or a novella, but it's certainly too long for most of the journals I would ...
4
votes
3answers
77 views

What are effective methods for getting reviews for a non-fiction business book?

I'm writing a non-fiction business book and will self-publish first as an ebook and then as a hardcover. What are effective techniques I can use to have it reviewed in appropriate media, such as The ...
4
votes
4answers
101 views

What can motivate people to write and share their personal stories?

I want to motivate people, who do not already write, to write about their lives and publish their stories on my new web site. What would motivate someone to write and share their personal stories?
4
votes
2answers
364 views

Is SelfPubBookCovers.com a good website to buy book covers?

The saying goes to never judge a book by its cover, but let's face it: a cover is a very important part of a book. However, many people don't have access to an illustrator, or cover designer. I myself ...
4
votes
1answer
69 views

Is same content different titles allowed (or sensible)?

In the software world, it's easy to do A/B testing where a website introduces two versions of the same information to test which one users prefer. I'm wondering if it's possible to do something ...
4
votes
1answer
533 views

How can I (or can I?) create a Canva.com cover for a CreateSpace 6“x9” title? [closed]

http://canva.com appears to offer support for multiple formats including eBook (and also Kindle), but what I can't tell from the homepage is whether they offer direct support for creating a cover (...
4
votes
1answer
98 views

How to Write a Pitch Letter?

I've recently accepted a job working for a publicist who is linked to a well renowned celebrity chef. My first assignment is to compose an email that can be used to pitch blog post sales. What ...
4
votes
3answers
853 views

How to research and discover topic popularity and trends to determine topic selection for article writing?

I have been asked to write various technical and non-technical articles about computer usage, Windows usage (perhaps some Mac and *nix as well if they let me), Windows repair, and various other ...
4
votes
1answer
87 views

Capitalizing “The” in Title Case - Increases Engagement?

I regularly write advertisements for a client who insists that capitalizing "the" improves conversion rates (the number of people that click or buy). I know that it's technically wrong and it drives ...
3
votes
3answers
336 views

How do I get more exposure as an author?

I've done everything, from building a nice website, being active on social media, posting my work on numerous websites, but I just cannot seem to get readers/followers. Any advice? Here's my website ...
3
votes
3answers
125 views

Should an author include user-interactive sections in his website?

Related questions: Should an author have one website or two? As an new author, how important is to have a personal website? Pros and Cons: A blog to get feedback A possible duplicate of, even if I'd ...
3
votes
3answers
131 views

About the Author description

Whether we like it or not, the "About the Author" description is a marketing tool. It contains selective personal and professional information which is deemed to have the potential to create a ...
3
votes
4answers
238 views

How do some self-published books on Amazon get lots of sales without any marketing whatsoever?

I get confused with this whole indie-publishing thing in terms of the advice I keep hearing from experts. On one hand, people say that no matter how great your book is, no one is going to read it or ...
3
votes
2answers
273 views

How to write and promote my film blog more effectively?

I am using Blogger currently. I have paid for a domain name, but my hosting is free and to be honest I don't really want to pay (being a student). I am a self-proclaimed cinema buff and I love writing ...
3
votes
1answer
169 views

Is this America Star Books Special Services unsolicited email a positive step in publishing and marketing?

I received the following in unsolicited email: Hello, My name is ___________. I saw that you have written _________. My question for you is: may I promote the book at the Los Angeles Times Festival ...
3
votes
2answers
76 views

How do you advertise your work if you cover multiple topics or niches? [duplicate]

Lets assume that you write articles which get published online (on your own website), but these cover a wide range of niches. Some very family friendly, some aimed at children, some horror based, and ...
3
votes
3answers
109 views

using a literary agent

I have read numerous books on the pros and cons of getting representation with a literary agent. Would any of you care to give advice on whether or not an agent is a good idea? I understand they work ...
3
votes
1answer
150 views

How to invoke interest in readers for second part of story when first part is not so popular + old?

I started a story and published it online in 2016. And then I disappeared due to various unavoidable priorities in life. But now I want to restart. But I am not sure. There are already less views. ...
3
votes
1answer
98 views

How do I announce an area-restricted feature without discouraging the rest of my visitors?

I want to make an announcement to my users at my website about a new feature launch. However, in its first phase, this new feature has limited access - it will be supporting only one city for now, and ...
3
votes
1answer
135 views

When to start submission campaign for a free ebook referencing another book?

Recently I published my book "New Testament Commentary by a Mathematician" with Lulu and started an AdWords ad campaign for this book. There were zero sales and I decided to put the ebook online for ...