Questions tagged [marketing]

Questions about how to publicize and promote your work.

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43
votes
12answers
17k views

Uh oh - My book stinks. Now what?

The question pretty much sums it up. I'm a freelance author without much of a platform. It's not that I don't like the story - I spent a great deal of time on it - but after taking a cooling off ...
34
votes
12answers
8k views

Is it true that good novels will automatically sell themselves on Amazon (and so on) and there is no need for one to waste time promoting?

This is what Dean Wesley Smith teaches in his articles and workshop videos. He says that all you have to do is just write and publish your books on kdp (Kindle Direct Publishing, the self-publishing ...
32
votes
8answers
12k views

Why do hardcover books retail for more than three times the cost of softcover books?

One thing I've noticed while browsing bookstores is that hardcover books tend to cost more than softcover ones. Oftentimes a hardcover book that's five times the price of a paperback doesn't have ...
32
votes
11answers
8k views

Is it a bad idea to adopt an 'English' pen name as an Asian American writer to reach a wider audience?

There is currently a dearth of Asian American writers on U.S. library bookshelves, and those few authors who are Asian Americans tend to write about things associated with Asian culture. Think of Amy ...
30
votes
5answers
3k views

How do I promote a self-published book?

I am in the process of writing a book and I'm considering setting up my own publishing agency to get it published, or else publish solely through the internet, but there is the obvious problem of ...
26
votes
2answers
3k views

How to make readers know that my work has used a hidden constraint?

According to this wikipedia article, Constrained writing is a literary technique in which the writer is bound by some condition that forbids certain things or imposes a pattern. The same link also ...
20
votes
5answers
4k views

Can I give a lecture about my book without disclosing my real name?

I have a non-fiction book about language learning, entrepreneurship, productivity and personal growth in general. The problem is: I have published this book using a pen name (pseudonym). I would ...
18
votes
8answers
5k views

Can I bring back Planetary Romance as a genre?

This question is about genre and reader expectations. I'm not trying to change my story to fit a mainstream genre. I have already taken steps to broaden it's appeal, but it's too late to create an ...
17
votes
5answers
3k views

Writing an “honest” Blurb?

My story is set in a sci-fi universe but it is less about genre tropes and more about the kinds of grown-up complicated characters I'd want to find in any story. I'm not bragging or trying to be ...
15
votes
5answers
44k views

Where can I find sales numbers for books?

I'm a writer, working on a non-fiction book proposal. Finding public, free sales numbers for comparable titles is nearly impossible. BookScan is a subscriber service run by Nielsen. "Above the ...
14
votes
3answers
1k views

Should I bother allowing images (headshots) for pen names?

Please bear with me, the question really is for writers. I'm authoring software that manages ebooks. I'm to the point of representing the "profile" of authors who choose to use pen names. How ...
14
votes
4answers
2k views

How much web presence should I have?

I am getting ready to release my first fictional novel. At the moment I have zero web presence (besides E-mail accounts). I am considering using Amazon's Kindle Direct. Before releasing should I ...
14
votes
3answers
2k views

Meeting with a respected publisher, what questions should I ask?

At a writing conference I've managed to snag a 15 minute appointment with a publisher (who published Terry Pratchett, my favourite author). I'm a debut fantasy novelist. She will have received a ...
13
votes
2answers
1k views

Do authors get paid for quotes and attributions used on book covers?

I think I know the answer to this, and my guess is "No", but I don't have a definitive reason what that guess is. When you see on the cover of a book, not from a newspaper or reviewer, but from ...
13
votes
5answers
2k views

What marketing techniques are effective for short story eBook collections?

I have a collection of short stories that I'm currently selling in the Amazon Kindle marketplace, and one of the biggest hurdles to actually getting my works read is lack of exposure. My passive plan ...
13
votes
4answers
700 views

I don't want to be introduced as a “Minority Novelist”

I started writing a novel directly tied to my background in which the protagonist and her surrounding environment have many characteristics in common with mine. As I wrote the first chapter, I ...
13
votes
7answers
531 views

What should I do to promote my books?

My publisher currently does a lot to advertise my books, but what can I do to help spread the word? ETA: Here's what my publisher said they do to promote their books: "Dreamspinner invests 10% of ...
12
votes
2answers
363 views

Case study headings

I'm going to be preparing several case studies for my company and I'm pondering what patterns to use for headings—both the case study title and headings within a case study. I'd like the reader to: ...
11
votes
3answers
3k views

I cannot figure out the exact genre (and target audience) of my book

For more than three years, I've been writing and re-writing my novel involving immortal characters. Now I'm finally gathering courage to write a query letter and begin searching for agents. My ...
11
votes
1answer
15k views

Can I Copyright My FaceBook Status Post?

Can I copyright my Facebook status updates? In the terms and agreements I didn't see a clear statement stating that Facebook owns my material. Secondly, if I can't copyright the material I post on ...
11
votes
1answer
169 views

Advice on Amazon Marketing Campaigns?

Amazon has two types of marketing campaigns, "sponsored products", and "product display ads". Can anyone point me to information about how effective these are? I'm especially interested in what works ...
10
votes
5answers
768 views

How overcome the budget constraint while building a fiction writing career?

Recently I was exposed to several sources that suggest that writing one novel a month is possible: The book 2K to 10K by Rachel Aaron, "Write. Publish. Repeat", and my old statistics file that shows ...
10
votes
6answers
253 views

Is it advisable to begin marketing a book before it is published?

I watched a presentation called Your First 10k Readers. It explains a marketing course that will build an audience for your book prior to release - even prior to completion. It sounds sensible and the ...
10
votes
2answers
247 views

Will people not want to download my book if it's put up on sale for free?

A lot of people say that putting your book up to be sold on sites such as Amazon for free will boost your sales, but I'm really skeptical. Won't that put readers off--thinking that something must be ...
9
votes
6answers
1k views

Write multiple trilogies or make a saga?

So I am currently writing a fantasy story that tends to be long. This question is related to the following question: related The main difference resides in that it is certain that the story will be ...
9
votes
4answers
545 views

Does giving away free stories boost sales?

Is it worth it for writers to give away free short stories (or entire novels)? I've heard people say that having freebies on your site can boost sales of your books. I'm not talking about giving away ...
9
votes
3answers
935 views

Will it help you to get published if you have a lot of followers of your writing?

Background To be honest, I really didn't know how to title this question. Anyway, the background. I was sitting around in front of the plan for the second book of my trilogy. Woohoo! I finished the ...
9
votes
2answers
447 views

Would it be better to write a trilogy over a much longer series?

I'm planning out a long series (more than five books as is). It's very optimistic, I know. But I'm just wondering: Would it be better to plan out my series as a trilogy, leaving room to expand if ...
9
votes
3answers
470 views

Does anyone know the average number of times a new author has to submit before acceptance?

I can't find any authoritative citation for this. As an example, I know that the average entrepreneur has to be involved in 12 new businesses before he has a successful enterprise. That is the ...
9
votes
2answers
503 views

What should I include (and not include) on a book's website?

I'm building a dedicated WordPress website for my (in-progress) graphic novel. My first thought was that I'd have an artist's blog for work-in-progress, and explore some of the worldbuild-y aspects ...
9
votes
1answer
129 views

What is the best book marketing strategy for an audiobook?

I'm narrator of a new audiobook. What is the best book marketing strategy for an audiobook? I wrote a book marketing article published by an ezine articles, but I wonder if this type of book marketing ...
8
votes
4answers
300 views

How do I find a suitable copywriter?

I am in the process of creating a web application. I will need some copy written for various pages in the site and some of the marketing marketing material. I am contemplating hiring a copywriter to ...
8
votes
4answers
716 views

Pricing your Kindle ebooks at Amazon

Basically, I would like to know what's the optimal price for ebooks published at Amazon (via Kindle Direct Publishing.) By "optimal" I mean the price that is more likely to generate sales. I'll try ...
8
votes
3answers
159 views

What are the challenges of converting blog content to a publishable work?

I have been actively participating in the "blogging world" and have developed a substantial portfolio of 25-75 word "rants" on a variety of topics related to my specialty. I would like to know how ...
8
votes
3answers
803 views

What to consider when choosing a pen name for a sci-fi novel?

I am writing a sci-fi novel with a female main character. My style is lo-tech, more about character development and a beautiful and unusual planet than about descriptions of technology. My target ...
8
votes
3answers
248 views

How to advertise a free e-book?

I've created a free e-book in online HTML, EPUB, MOBI, and PDF formats. I've created a small site to advertise this book and an other site (currently supports forums) for the community of readers of ...
8
votes
1answer
2k views

Promoting your books when you've written under a pseudonym/pen name

I know this question could be considered a "list" question, or "subjective", but I think that it is a valid question and can be quite helpful for a lot of authors. My question is, as a self-published ...
7
votes
2answers
3k views

Can I hire an author manager as a beginner author?

So far, I've only written one short story but I wish to write a novella. I'm worried, however, about the enormous work of marketing and contacting agents and publishers. I just want to focus on my ...
7
votes
3answers
194 views

Is a tag line useful on a cover?

I am playing around with cover art ideas and have some that are quite interesting. I have added a brief tag line, not quite a subtitle, to the cover to indicate the genre. Frankly, the artistic photo ...
7
votes
1answer
408 views

What is “Buying Back My Book”?

I have read on a few different author blogs, as well as some answers here I think, references to the author needing to "buy back" rights to their books. Having not yet explored all these options, ...
7
votes
2answers
134 views

Sugar-coating a niche genre

I have written one novel, which I believe to be in the steampunk genre. The main plot revolves around a two adventurous women entering in possession of a fabled machine, and using it to chase the ...
7
votes
2answers
840 views

Best time to release a new novel?

More specifically, an e-book. I know some markets tend to have season changes which make a certain time of year more beneficial for sales, but I was wondering if anyone had noticed anything similar ...
7
votes
1answer
552 views

How can I find short-story spinoffs for my fantasy epic?

I write epic fantasy; I've written two trilogies in a joint setting, and am writing further books in the same setting. I would like to start writing short stories for my setting as well - stories ...
7
votes
1answer
315 views

As an new author, how important is to have a personal website?

I'm planning to create a Facebook page where I can (hopefully) build a small fan base. I've seen many authors who have a personal websites. I'm not very sure, though, how important this is, and ...
7
votes
2answers
19k views

How to retrieve the number of copies sold for a specific book?

I'm doing a research and I'm would like to know actually how many copies of a specific book has been sold until now. I really don't know where can I find this number and what is the more accurate way ...
7
votes
1answer
318 views

What are examples of self-published writers who successfully promoted their books through word-of-mouth only?

Mark Coker writes in Secrets to Ebook Publishing Success Smashwords author Sarah Burleton, who spent over 12 weeks on the New York Times ebook bestseller list in 2011 with her ebook, Why Me?, ...
6
votes
4answers
203 views

Library of Congress filing: answering “intended for children or young adults”

I'm going to submit a request for a Library of Congress Preassigned Control Number (PCN). One of the questions on the form is: Is this title intended for children or young adults? Because of the "...
6
votes
2answers
282 views

Publishing a Children's Picture book — Question about an App and a Printed version

I've written and had illustrated a children's picture book. I'm thinking of making this into an App for download from the Apple Apps store. I'm also considering looking for a publisher to publish a ...
6
votes
3answers
720 views

Is it unusual to use product placement within a fictional novel, and what are the legalities around this?

We intend to use the name of a well known brand within our novel and have written to them to gain permission to use their name. They have got back in touch today to say they would be honoured for us ...
6
votes
3answers
164 views

Comics marketing: focus on issues or collections?

Situation: 5 year comic book series (by my spouse; I do marketing, website, etc) 4 issues a year (in theory...it's been slower) Issues are available as e-comic only Every 4 issues is collected into a ...