Questions tagged [marketing]

Questions about how to publicize and promote your work.

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Should use BY or PER in a marketing communication?

Situation: any time a task is concluded, the executor receives money, and the client receives a product. For marketing purposes, what would be the best way to communicate it for the executor and the ...
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2 votes
2 answers
121 views

How are serialized web novels promoted?

There are sites where an author can self-publish free-to-access web novels, one short chapter at a time (500 to 1.5k words recommended per chapter). Many of the popular novels are published weekly and ...
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0 votes
2 answers
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Have merpeople been depicted this way in a story before?

Basically, I'm wondering if there's a fantasy novel or series of novels that has already met these broad characteristics. As I was considering ideas for a novel, I noticed that the mythical creature ...
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0 votes
2 answers
83 views

Is it acceptable for a published short story to serve later as the prologue of a novel?

If I was to publish an original short story to get feedback for a concept and characters, would publishers find it distasteful if I then wanted to include the same text later as the prologue part of a ...
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0 votes
1 answer
197 views

How do you sell to people who don't know they have a problem?

I use the "Problem / Agitate / Solution concept" copywriting formula, often with good results. This is a great framework if the problem is obvious (e.g. weight loss), but about problems that ...
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3 votes
3 answers
239 views

Will marketing still be effective if I advertise my self published novels almost a year after they've been released?

I've been worrying if my marketing will still be effective for my self-published books when I market them almost a year after the novels have been released. My plan is to self-publish more novels this ...
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  • 31
1 vote
0 answers
49 views

Examples of Good Novel Blurbs? [closed]

I am trying to find examples of good novel blurbs that are both informative and engaging. I've looked back at some of my favorite novels and found their blurbs represented the contents poorly. Some ...
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1 vote
0 answers
62 views

Fan-non fiction market appeal

I found the discussion of flat vs round characters in the answer to this post pretty interesting: Example of a fictional story without any characters (the story being 1000+ words). Borrowing this ...
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0 votes
2 answers
620 views

How do I punctuate a slogan?

I have the following slogan: I sell, I build I want to make sure it's clear and concise. I did not add a period, because I know it's not a full sentence. However, I want to make sure it's ...
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1 vote
3 answers
93 views

Authenticity and writing under a pen name [closed]

My question is about marketing and using a pen name. Ofc I want to connect to readers, but I wonder if it's possible to be authentic if you're not revealing your 'true' identity. Is this a matter of '...
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6 votes
7 answers
324 views

Is it true that the need for marketing/promoting one's books is a "myth"?

For indie fiction authors, is it true that if one simply writes and publishes regularly, one will begin to see sales (as Dean Wesley Smith proclaims), and that book marketing/promotion is actually ...
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  • 2,164
1 vote
0 answers
42 views

Is frequent releasing of new books a good alternative to doing promotions?

Is it true that releasing several well-written books consecutively/frequently will lead to sales without any need to do promotions? I have heard some indie-publishing authors/pundits say that a better ...
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  • 2,164
1 vote
1 answer
74 views

Effective Usage of Twitter for Pre-promotion of a Book

I joined Twitter several years ago, largely for promotional purposes, but while I've since amassed a respectable list of legitimate followers, I haven't successfully made much functional use of the ...
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0 votes
1 answer
112 views

Creating a persona for cross niche marketing

Not strictly a writing question but this touches on some issues that some writers may face, and I thought maybe someone here may be able to help. I used to be a freelance web designer, moved away ...
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9 votes
2 answers
622 views

Would it be better to write a trilogy over a much longer series?

I'm planning out a long series (more than five books as is). It's very optimistic, I know. But I'm just wondering: Would it be better to plan out my series as a trilogy, leaving room to expand if ...
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4 votes
4 answers
246 views

Self-Publishing Chapters

Is selling individual chapters a valid marketing scheme? Is there anything against it or examples where it worked to sell a whole novel?
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13 votes
4 answers
755 views

I don't want to be introduced as a "Minority Novelist"

I started writing a novel directly tied to my background in which the protagonist and her surrounding environment have many characteristics in common with mine. As I wrote the first chapter, I ...
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14 votes
4 answers
2k views

How much web presence should I have?

I am getting ready to release my first fictional novel. At the moment I have zero web presence (besides E-mail accounts). I am considering using Amazon's Kindle Direct. Before releasing should I ...
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  • 439
2 votes
1 answer
146 views

Are these marketing hacks good for poetry websites?

I've got a couple of poetry websites and I would like to bring more traffic to them. I have been thinking about exchanging links with other websites, for instance literary websites. Are there other ...
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5 votes
5 answers
331 views

Should I release my novel now... or miss a golden opportunity?

I just finished writing the first draft of my novel. (BTW, this is my first) As luck would have it, something just popped up in the news which is directly related to my story. The topic has been ...
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3 votes
1 answer
188 views

How to invoke interest in readers for second part of story when first part is not so popular + old?

I started a story and published it online in 2016. And then I disappeared due to various unavoidable priorities in life. But now I want to restart. But I am not sure. There are already less views. ...
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  • 1,977
18 votes
8 answers
6k views

Can I bring back Planetary Romance as a genre?

This question is about genre and reader expectations. I'm not trying to change my story to fit a mainstream genre. I have already taken steps to broaden it's appeal, but it's too late to create an ...
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1 vote
2 answers
163 views

What are some effective ways to gain readers?

I seem to be having trouble finding any readers. I have my work in progress on Wattpad right now, but I only have 527 reads. I don't know what I'm doing wrong with my promotion. I post my story on ...
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6 votes
3 answers
197 views

Comics marketing: focus on issues or collections?

Situation: 5 year comic book series (by my spouse; I do marketing, website, etc) 4 issues a year (in theory...it's been slower) Issues are available as e-comic only Every 4 issues is collected into a ...
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6 votes
1 answer
93 views

How to "market" my podcast?

I'm not expecting $$ for any of my podcasts -- I think The Audacity to Podcast guy had a great explanation when he said the reason to Podcast is PROFIT: Publicity, Relationships, Opportunities, Fun, ...
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10 votes
6 answers
299 views

Is it advisable to begin marketing a book before it is published?

I watched a presentation called Your First 10k Readers. It explains a marketing course that will build an audience for your book prior to release - even prior to completion. It sounds sensible and the ...
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7 votes
3 answers
205 views

Is a tag line useful on a cover?

I am playing around with cover art ideas and have some that are quite interesting. I have added a brief tag line, not quite a subtitle, to the cover to indicate the genre. Frankly, the artistic photo ...
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  • 12.4k
3 votes
1 answer
180 views

How to identify target audience? And how much details do I need to know about my perfect reader?

I'm identifying my target audience based on the experiment explained in the Snowflake Method book. The narrator describes it as follows: “Now I want you to imagine that you’ve published your novel ...
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  • 1,909
1 vote
0 answers
46 views

How do I attract readers? [duplicate]

When a novel is self-published through something like Amazon, how do I attract readers once it's live? How do I expand beyond just the bubble of people who know me personally?
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36 votes
12 answers
9k views

Is it true that good novels will automatically sell themselves on Amazon (and so on) and there is no need for one to waste time promoting?

This is what Dean Wesley Smith teaches in his articles and workshop videos. He says that all you have to do is just write and publish your books on kdp (Kindle Direct Publishing, the self-publishing ...
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  • 2,164
26 votes
2 answers
4k views

How to make readers know that my work has used a hidden constraint?

According to this wikipedia article, Constrained writing is a literary technique in which the writer is bound by some condition that forbids certain things or imposes a pattern. The same link also ...
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3 votes
3 answers
135 views

Should an author include user-interactive sections in his website?

Related questions: Should an author have one website or two? As an new author, how important is to have a personal website? Pros and Cons: A blog to get feedback A possible duplicate of, even if I'd ...
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7 votes
2 answers
144 views

Sugar-coating a niche genre

I have written one novel, which I believe to be in the steampunk genre. The main plot revolves around a two adventurous women entering in possession of a fabled machine, and using it to chase the ...
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6 votes
1 answer
78 views

Materials to promote my book in person

Say I have a book...or a comic series...or a podcast...or another published work. Marketing written or scripted works is perfectly on topic here, and most of the promotional materials are also ...
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3 votes
2 answers
83 views

How do you advertise your work if you cover multiple topics or niches? [duplicate]

Lets assume that you write articles which get published online (on your own website), but these cover a wide range of niches. Some very family friendly, some aimed at children, some horror based, and ...
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1 vote
0 answers
40 views

What are some pre-release marketing strategies? [closed]

How can I find a good publicist to help me market my book that I want to release in November 2019?
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3 votes
4 answers
264 views

How do some self-published books on Amazon get lots of sales without any marketing whatsoever?

I get confused with this whole indie-publishing thing in terms of the advice I keep hearing from experts. On one hand, people say that no matter how great your book is, no one is going to read it or ...
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  • 2,164
7 votes
2 answers
3k views

Can I hire an author manager as a beginner author?

So far, I've only written one short story but I wish to write a novella. I'm worried, however, about the enormous work of marketing and contacting agents and publishers. I just want to focus on my ...
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  • 603
1 vote
1 answer
174 views

Referencing another company's product in my product manual

I'm making a manual that references a product that is not mine. What would be the correct way to note this? I'll give an example of a common product (this isn't mine, but it's a similar idea). Ex. ...
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  • 11
6 votes
4 answers
257 views

Library of Congress filing: answering "intended for children or young adults"

I'm going to submit a request for a Library of Congress Preassigned Control Number (PCN). One of the questions on the form is: Is this title intended for children or young adults? Because of the "...
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20 votes
5 answers
4k views

Can I give a lecture about my book without disclosing my real name?

I have a non-fiction book about language learning, entrepreneurship, productivity and personal growth in general. The problem is: I have published this book using a pen name (pseudonym). I would ...
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  • 696
0 votes
2 answers
286 views

Why does pricing one's ebook at $1.99 tend to result in far lower sales than pricing it at $2.99 or $0.99?

This is what I keep hearing but no one seems to be able to provide an explanation. Is it because 2.99 is high enough to be make the book respectable while 0.99 is low enough to make it easy for people ...
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  • 2,164
1 vote
2 answers
123 views

How to sell your book?

Writing a book is only half the job. Selling it is the other half. So I was curious, what are good practices to sell your book? To sell all your copies. To make a demand higher than supply. Many ...
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11 votes
3 answers
3k views

I cannot figure out the exact genre (and target audience) of my book

For more than three years, I've been writing and re-writing my novel involving immortal characters. Now I'm finally gathering courage to write a query letter and begin searching for agents. My ...
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  • 175
10 votes
5 answers
878 views

How overcome the budget constraint while building a fiction writing career?

Recently I was exposed to several sources that suggest that writing one novel a month is possible: The book 2K to 10K by Rachel Aaron, "Write. Publish. Repeat", and my old statistics file that shows ...
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4 votes
2 answers
167 views

What ages should I market my book towards?

I'm writing a book, and while I'm not even close to finishing, I can't help but wonder what the age of my intended audience should be. I've read a lot of advice that says that age of my protagonist ...
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  • 246
10 votes
1 answer
174 views

Advice on Amazon Marketing Campaigns?

Amazon has two types of marketing campaigns, "sponsored products", and "product display ads". Can anyone point me to information about how effective these are? I'm especially interested in what works ...
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6 votes
1 answer
338 views

What are examples of self-published writers who successfully promoted their books through word-of-mouth only?

Mark Coker writes in Secrets to Ebook Publishing Success Smashwords author Sarah Burleton, who spent over 12 weeks on the New York Times ebook bestseller list in 2011 with her ebook, Why Me?, ...
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12 votes
2 answers
612 views

Case study headings

I'm going to be preparing several case studies for my company and I'm pondering what patterns to use for headings—both the case study title and headings within a case study. I'd like the reader to: ...
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  • 263
7 votes
1 answer
895 views

What is "Buying Back My Book"?

I have read on a few different author blogs, as well as some answers here I think, references to the author needing to "buy back" rights to their books. Having not yet explored all these options, ...
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