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Questions tagged [copywriting]

Writing copy for advertising, marketing, promotional material, etc.

0
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2answers
66 views

Writing a Non Fiction: Need to Format a Continuous Side Bar

I am writing a novel with two stories simulatenously running alongside each other. That is, on each page there is a main story, taking the body of the page, and there is a 'side story' which runs ...
1
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1answer
25 views

Should I include the name[s] of copywriting agencies I write for on my CV?

I'm a startup copywriter, and some agencies request a CV on application to join. Should I include the name[s] of some of the agencies I already work with and which send me jobs?
2
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3answers
88 views

What's a better to say “made by me” on the bottom of my website?

I'm a designer and I'm preparing my own portfolio website. Right on the bottom, I would like to mention that it is I (or me, just don't bite my head off :p ) who coded the website to highlight the ...
3
votes
1answer
85 views

Capital letters in copy-written material

I am presuming this is a style question, and that it has a name. I presume there is a place to learn about it, such as 'Elements of Style' however I don't know what it is called, if anything, which ...
6
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1answer
141 views

Article I wrote has been published under another name - should I raise this with the publisher?

I do part-time copywriting work and over the weekend I wrote a ~1500 word paid article for an online publication. It was a lot of research and toil, I had half a day to do it and I finally submitted ...
12
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2answers
200 views

Case study headings

I'm going to be preparing several case studies for my company and I'm pondering what patterns to use for headings—both the case study title and headings within a case study. I'd like the reader to: ...
1
vote
1answer
99 views

How do I write in English if it's not native for me? [closed]

I have a plan to start writing blog posts and some marketing copy for my freelance solo business site. I am wondering about how I should write, say, a blog article. Should I first write it in my ...
2
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2answers
68 views

How to avoid repetition of phrases and words, and how to ensure work is grammatically sound?

Is it better to save each chapter in a separate word document or all in one document? ^ was my first question. I am 10 chapters into editing the book and I'm finding myself a loss of words to ...
2
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2answers
49 views

Should I add new information to a company blog at the beginning or at the end of the article?

I'm writing a company blog and want to update one of our recent posts about our product's feature. Should I add 2-3 paragraphs of update at the beginning or at the end of the post? Great examples ...
7
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7answers
3k views

Who owns the copy if a copywriter provides copy as a paid service?

I build websites. I've used a copywriter to provide the website copy, the client paid the writer directly. I placed copyright signs on the site for the writer as requested. However, they have now ...
3
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5answers
205 views

What exactly is a copywriter?

I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's like saying, "No, you're not a writer ...
3
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4answers
207 views

How does one become lucid in Copywriting?

I am an Advertising Undergrad and wish to become a copywriter. My writing skills are above average but I can't seem to regularly create the same quality of writings everyday. What should I do to ...
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3answers
204 views

Does the word erection have a neutral tone with its non-sexual definition?

I want to write: Our higher-profile projects include the delivery and erection of large exhibition stands for --company name-- at --redacted-- Championship; The emphasis is only to highlight the ...
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2answers
1k views

Do I need to copyright a short story before I send it?

If I attempt to publish a short story in a magazine, can there be an issue of copywriting? Do I need to somehow "insure" my work before I send it? And if so, how?
1
vote
1answer
143 views

How can I find an agency for copywriting/script writing (for advertising) in the UK?

I'm a creative copywriter and I've done the odd voice-over writing gig. Think ads and brand videos. I enjoy them a lot, and thought I'd seek out some agencies that specialise in creative copy for ...
3
votes
1answer
81 views

Are headlines about lists superior in print as they are in web content?

A common tactic for capturing attention is using a headline N something for something For example on Copyblogger some headlines: 10 Sure-Fire Headline Formulas That Work The 5 Things Every (...
1
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1answer
249 views

What is an envelope line?

We're putting together a physical direct mailer advertising leaflet. I'm embarrassed to ask my colleague who asked me to include this request in addition to my headline.
1
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2answers
108 views

What are my headlines lacking?

I'm writing headlines for a print ad where instead of a 4X4 waiting for a train at a crossing, the train is waiting for it with a boom in front of the train instead of the car. This is to show the ...
5
votes
2answers
644 views

Headline method - How do I write The Economist-style headlines?

I'm an advertising copywriter. When I write headlines, depending on the job, I employ rhyme schemes, puns, idioms, metaphors and quotes. I've been asked to write headlines for a law firm with a ...
6
votes
2answers
236 views

As a freelance writer, should I charge more for inconvenient time worked?

I scripted a TV ad with an agency and they required me to work through the night on the shoot as opposed to during the day as I usually would. Should I charge a premium rate for the inconvenience of ...
2
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2answers
122 views

Improving Ad Script

I am looking for some advice on how to improve a short script that I have for an advertisement/introduction video. I have been revising this for two months now. I have below two different versions. ...