Questions tagged [copywriting]
Writing copy for advertising, marketing, promotional material, etc.
Using words for a song from a book my great grandfather wrote
My great grandfather wrote a book in 1887 that is in the Library of Congress.Can I use some of the words he wrote in a song?
Blog writing for SEO
Is it appropriate to use the same content (or with slight changes) for article submission on websites like a medium for SEO purposes?
How do you sell to people who don't know they have a problem?
I use the "Problem / Agitate / Solution concept" copywriting formula, often with good results. This is a great framework if the problem is obvious (e.g. weight loss), but about problems that ...
Verbless, list-like sentence [closed]
In copywriting, I got to wonder if the combination of a verbless sentence followed by exclamation is anywhere near correct grammatically. Here's how it is at the moment: "Compliance, gaps, contacts, ...
Writing a Non Fiction: Need to Format a Continuous Side Bar
I am writing a novel with two stories simulatenously running alongside each other. That is, on each page there is a main story, taking the body of the page, and there is a 'side story' which runs ...
Should I include the name[s] of copywriting agencies I write for on my CV?
I'm a startup copywriter, and some agencies request a CV on application to join. Should I include the name[s] of some of the agencies I already work with and which send me jobs?
What's a better to say "made by me" on the bottom of my website?
I'm a designer and I'm preparing my own portfolio website. Right on the bottom, I would like to mention that it is I (or me, just don't bite my head off :p ) who coded the website to highlight the ...
Capital letters in copy-written material
I am presuming this is a style question, and that it has a name. I presume there is a place to learn about it, such as 'Elements of Style' however I don't know what it is called, if anything, which ...
Article I wrote has been published under another name - should I raise this with the publisher?
I do part-time copywriting work and over the weekend I wrote a ~1500 word paid article for an online publication. It was a lot of research and toil, I had half a day to do it and I finally submitted ...
Case study headings
I'm going to be preparing several case studies for my company and I'm pondering what patterns to use for headings—both the case study title and headings within a case study. I'd like the reader to: ...
How do I write in English if it's not native for me? [closed]
I have a plan to start writing blog posts and some marketing copy for my freelance solo business site. I am wondering about how I should write, say, a blog article. Should I first write it in my ...
How to avoid repetition of phrases and words, and how to ensure work is grammatically sound?
Is it better to save each chapter in a separate word document or all in one document? ^ was my first question. I am 10 chapters into editing the book and I'm finding myself a loss of words to ...
Should I add new information to a company blog at the beginning or at the end of the article?
I'm writing a company blog and want to update one of our recent posts about our product's feature. Should I add 2-3 paragraphs of update at the beginning or at the end of the post? Great examples ...
Who owns the copy if a copywriter provides copy as a paid service?
I build websites. I've used a copywriter to provide the website copy, the client paid the writer directly. I placed copyright signs on the site for the writer as requested. However, they have now ...
What exactly is a copywriter?
I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's like saying, "No, you're not a writer ...
How does one become lucid in Copywriting?
I am an Advertising Undergrad and wish to become a copywriter. My writing skills are above average but I can't seem to regularly create the same quality of writings everyday. What should I do to ...
Does the word erection have a neutral tone with its non-sexual definition?
I want to write: Our higher-profile projects include the delivery and erection of large exhibition stands for --company name-- at --redacted-- Championship; The emphasis is only to highlight the ...
Do I need to copyright a short story before I send it?
If I attempt to publish a short story in a magazine, can there be an issue of copywriting? Do I need to somehow "insure" my work before I send it? And if so, how?
How can I find an agency for copywriting/script writing (for advertising) in the UK?
I'm a creative copywriter and I've done the odd voice-over writing gig. Think ads and brand videos. I enjoy them a lot, and thought I'd seek out some agencies that specialise in creative copy for ...
Are headlines about lists superior in print as they are in web content?
A common tactic for capturing attention is using a headline N something for something For example on Copyblogger some headlines: 10 Sure-Fire Headline Formulas That Work The 5 Things Every (...
What is an envelope line?
We're putting together a physical direct mailer advertising leaflet. I'm embarrassed to ask my colleague who asked me to include this request in addition to my headline.
What are my headlines lacking?
I'm writing headlines for a print ad where instead of a 4X4 waiting for a train at a crossing, the train is waiting for it with a boom in front of the train instead of the car. This is to show the ...
Headline method - How do I write The Economist-style headlines?
I'm an advertising copywriter. When I write headlines, depending on the job, I employ rhyme schemes, puns, idioms, metaphors and quotes. I've been asked to write headlines for a law firm with a ...
As a freelance writer, should I charge more for inconvenient time worked?
I scripted a TV ad with an agency and they required me to work through the night on the shoot as opposed to during the day as I usually would. Should I charge a premium rate for the inconvenience of ...
Improving Ad Script
I am looking for some advice on how to improve a short script that I have for an advertisement/introduction video. I have been revising this for two months now. I have below two different versions. ...
How can one get better at copywriting?
Since copy is such a key part of a startup's website, many business people would like to learn to be good copywriters personally. Such a person would need to be a good persuasive writer, and able to ...