When describing a logo to an artist you've hired, what should you write and in what format? Tried to find some documents intended for artists, so that I can have an artist reproduce my design from written form to actual graphics, but I am not sure what to include and in what format. I am trying to do it as professionally as possible, so I would need to see some examples to learn from them.

  • 3
    If you already hired an artist, talk to them. If they're professionals at creating logos, then they should know how to pull all the information they need from you. That's their job.
    – user54131
    Apr 19, 2022 at 5:33
  • It depends a lot, e.g. whether you have a rough idea what you want it to look like, or just want to say "Make me a logo that looks futuristic and has birds in it, and make it blue." Designers tend to be visually-minded, so consider using a sketch, or find existing pictures you can refer to, even if it's only for a small detail ("I want a font like this, and the bit at the bottom like in this picture..."). Even if you're terrible at art, don't be embarrassed.
    – Stuart F
    Apr 20, 2022 at 21:07

1 Answer 1


You need to create something called "Creative brief". There is no one format that covers all situations, it is not the same if you are writing a brief for a small company or some big corp.

Take a look at some general guidelines:

In a nutshell, you should let the designer know the basic company info, tagline, colors, target audience, a sentiment that you want to achieve, etc.

It would be best to reserve some time to discuss each point with the designer. If they have been in a game for a long time, they know what should be avoided.

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