I want to publish a chapter or a portion of a book (which is written by someone else, and translated to my language) in my non-profit website, and I want to ask its publisher for permission. I wonder if that would bring any benefit to them, so that my proposal has more weight. I even think that I will send them the link to this question to invite them to join the conversation.
One argument is that it helps advertise the book. However, a counter-argument is that most people will only read it and move on with their life. I wonder if there is any evidence for both sides? And in general, are there any other benefits/costs for this?