Facts that I can search for bring me to your blog. Good writing can make me come back to see what else you have to say.
Things that make me leave a blog page:
- Slathered in ads.
- Uses distracting blinking, moving, wiggling, unrelated stock photos.
- "May we track your entire private life" cookie acceptance pages. Assume people don't want to be tracked, and leave them the heck alone.
- Bad grammar, spelling, or punctuation.
- The information I'm looking for and that the title or introduction claims is there isn't there at all or is so obfuscated I can't be bothered to root it out.
- Poor style, boring prose (if reading for entertainment.)
- Well written article that isn't about what I was looking for (usually because I used the wrong search terms or got something funky back from google.)
- Make your title clear what the page is about.
- Give me a short, accurate tag line from which I can tell what to expect in the post.
- Anecdotes connected to the content are fine, but make sure they are on topic and that the actual content of the post is easy to recognize.
- Provide links to the sources you used (manuals, research papers, other news sources, books, online resources, etc.)
When I am looking for information, I will open an absolute boat load of pages in separate tabs, then I skim through them.
Each page gets a quick once over - Title, tag line, first paragraph, skim down the page to see if there's a clearly recognizable section with factual information. Anything that doesn't pass that quick look gets closed - within seconds.
The quick skim weeds out the crap, then I go through and take a closer look at the content of the remaining pages.
I skim the content, looking for anything related to the subject I am interested in. I read through any passages that look related. If I make it down the page without finding what I need, the page gets closed and on to the next.
At the end, I'll have some few pages that seem to contain what I'm looking for. I read those pages in more detail. Some pages get dropped at this point because they're not what I'm after - they aren't bad, just something else than what I need.
Once I find that your blog post has what I need, I'll do whatever it was that I needed your information for - how to do something, fact I needed for background on something I'm doing, how something works, etc.
Sometimes that means I stop reading and turn to the workbench to do something, other times that means switching to the program I was writing or debugging to carry on with the task at hand.
I may actually pay some attention to the text around the facts. I might actually take the time to read your anecdotes.
It's almost guaranteed that I won't stop to write a comment. Most comments are inconsequential non-sense, anyway. How many really useful comments have you ever actually seen on a blog post? I don't bother slapping down insincere, effusive thanks.
Besides which, I was doing something when I hit the need to search for and read your page. As soon as I've found what I needed, go back to what I was doing.
I say all of that as a person who makes use of information from blogs, and as someone who writes a blog. I am (as a blog writer) disappointed at just how few people interact with me in a meaningful way. On the other hand, I (as a blog reader) know why I don't interact with the writers of the blog post I read.
A blog post is first and foremost a source of information. It will be shredded and reduced to its facts on first contact.
It takes a really well written article to make me take a look at what else the blog author has posted. That's "well written" as in "good style, good grammar (spelling, punctuation,etc.,) informative, accurate, and entertaining."