I'm about to self-publish a book through CreateSpace and they want me to give them an imprint.
(I know, I know, "you're not likely to make any money by self-publishing" and all that, but for the sake of this question, let's assume that I'll be able to bring in a few hundred sales per month because of green space magic.)
I purchased my own ISBN for the book through Bowker, and it looks like I'm supposed to send Bowker a request for an imprint name for the book, which they would approve and then I'd submit to CreateSpace.
So my question is, how much effort do I need to put in to selecting an imprint? Is this a big deal, or should I not worry too much about it? Who will see it and when? (Does it show up on the inside of the book? On Amazon?)