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I start a formal letter like this:

Dear Sir/Madam, ...

May I again address the person I am writing to somewhere in the body of the letter?

I see many people addressing the recipient more than once in a letter.

Is it valid?

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    I'm not sure in what context you'd need that - usually, sure, you can - by using 'you'.
    – SF.
    Mar 16, 2021 at 8:37
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    Sales agents tend to use this incredibly creepy pattern where they keep repeatedly addressing you by your name; it's a thing they are trained to do. I find it incredibly creepy, and it's a quick way to loose my trust and interest in anything they are pushing. Have you seen it in this kind of a pattern? Or did you mean something else?
    – Levente
    Apr 27, 2021 at 3:44

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I will explain this by typing out an example email:

Dear, user100323

I am emailing you regarding an account transfer from my account to account number XXXX. "So user100323", Can you help me out?

Thanks,

Joseph Casey

That you can do.

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