I've been worrying if my marketing will still be effective for my self-published books when I market them almost a year after the novels have been released.

My plan is to self-publish more novels this year and advertise the old novels with the new novels.

  • Will my marketing for my previously published books be harder to gain sales because it's not a new release anymore?
  • As a reader will this affect your decision to buying the ebook?

The reason for not being able to market them right away is because of my situation with COVID 19 during the time I was supposed to market my novels last year. Now, I'm doing better and I'm ready to start advertising.

  • 2
    I believe that marketing your books are year after publication cause the oceans to boil and frogs to rain from the sky and dogs and cats to start living together. End times, end times 4 sure.
    – EDL
    Commented Feb 25, 2021 at 20:25
  • 2
    Do a lot of people only buy brand new books? Commented Feb 25, 2021 at 22:39
  • 1
    I think your question may be based on a misconception about the market. New books don't become unmarketable simply because they are old. In traditional publishing, the big publishing houses earn big profits with high turnover of their catalog. Therefore, a newly published book in their eyes has a limited shelf life. That may be a valid big market tactic, but it does not shape reality. There are many people who have never heard of your earlier works; marketing them now would thus be valid.
    – RobJarvis
    Commented Jul 30, 2021 at 13:32

3 Answers 3


Plenty of books get a rebranding years, even decades after they've been written. Most recently an widely known, the Song of Ice and Fire books were published decades ago, yet one or two years before the show started ten years ago, they got new covers. They got new covers after every subsequent season

The second thing to note, is that rebranding books you've already written give it an up-to-date look, and look far more professional than having different artists work for every cover, of every book you wrote.

Lastly, as EDL mentioned, short answer is no. With all due respect, it is likely that very few people have read your work, so for the reader, it makes zero difference if the books you've written were five, ten, even twenty years old because to them, they are brand new. The only exception to this, is if your books were meant to be published in specific period of time. (imagine all the books written from 2015-2020 predicting the next decade. They were all wrong due to Covid, so there's no need for anyone to read them beyond academic curiosity)

  • 2
    Quote: " (imagine all the books written from 2015-2020 predicting the next decade. They were all wrong due to Covid, so there's no need for anyone to read them beyond academic curiosity.)" Wrongo, Batman! A good, well written novel can still be worth reading even after it has been caught out by current events. If your novel says something interesting, and does it well, then it doesn't matter if it is off in certain things.
    – JRE
    Commented Apr 1, 2021 at 9:44

Some marketing tools aren't available to you once a book is on the market. For example, your book will not appear in a list of new publications, and that is a place where readers look for new reading material. Certain outlets and platforms require to be informed way ahead of publication for them to engage in marketing campaigns for you. And physical bookstores will give shelf and window space only to either new books or bestsellers. And unlike in a rebranding campaign, you don't have reader reviews, media feedback, besteller list status etc. to show.

Marketing your book without these tools will make marketing more expensive and effortful for you, but it is certainly possible if you are willing to make the investment. All other channels (paid advertising, querying professional reviewers, etc.) are still open to you.


Let me answer a bit differently.

Why exactly do you think that there is an answer? How many times successful, huge companies made completely horrible ads and faced fines, backlash and even boycotts? If their marketing departments made from professionals can't be always right, then how can you?

Go advertise. Don't think about failure, don't do nothing. What are your options? Advertise or not. The superior option is obvious.

And don't forget that there are free or almost free options of advertisement. Since you're self-publishing, then I guess that Amazon is in your portfolio. In their ad system you don't pay for ads people don't click on. So there's virtually no downside with advertisement on Amazon.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.