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I run a very small encyclopedia website that gets ~1k visitors per day. My articles have been cited by CNN, NBC, and The Independent (i.e., my website was one of twenty links that articles from these platforms included)

I just finished writing a historical fiction novel that takes place in the time period that my website focuses on.

Is it worth mentioning this when querying literary agents? I know that my platform isn't huge... But it isn't negligible, either.

I want my query letter to be short and to the point, and I'm not sure whether agents will care about anything less than 100k followers on Twitter.

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In your particular case, I think it's definitely worth a mention. A thousand visitors a day, to a website that is relevant to your novel - it's both a potential platform for selling your book, and a good endorsement that you know what you're talking about.

The only times I'd advise an author against this:

  1. Their platform is nothing to do with their novel
  2. Their traffic is minimal

Keep it short and snappy, but most agents would be happy to hear about yours.

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    I agree, having an existing platform is absolutely vital to the querying process. Most agents I know will not even consider an author without a platform of some kind.
    – Sciborg
    Sep 21 '20 at 13:33

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