I have the following slogan:

I sell, I build

I want to make sure it's clear and concise. I did not add a period, because I know it's not a full sentence. However, I want to make sure it's grammatically correct.

  • 2
    There's no context for this to make any sense. What is this a title of? An advertising campaign (you mentioned a slogan)? I think there aren't a lot of rules about things that aren't even a sentence, but it is not clear. Are you marketing a program to sell lots of land and then custom build? If so, I follow. I'd have gone with "I sell, you buy, we build," because people want buying choices to be about them and what they want. "We" implies common effort. Again, I need a little more context.
    – DWKraus
    Sep 2, 2020 at 3:01
  • For sure you need a bit more context. It's more i have a marketplace so I sell a lot of things, but then I build a lot of things for people who wants to purchase them. Sep 3, 2020 at 13:43
  • With your nice suggestion "I sell, you buy, we build,". Why do you have a comma at the end of the sentence? Should it end with a period such as "I sell, you buy, we build." Sep 3, 2020 at 13:45
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    The comma is because it is the end of the quote, but not the end of my sentence. It was a quick comment. If I was saying the quote, the period would be there.
    – DWKraus
    Sep 3, 2020 at 14:52

2 Answers 2


Think of slogans as upside-down kanji tattooed on a non-Japanese-speaking person's shoulder blade: decorative, rather than an attempt to convey meaningful information. Whether a slogan should obey the rules of grammar or make sense are secondary concerns to how it looks on a billboard. Not convinced? Here are some examples found in the wild:

  • McDonald's slogan: "i'm lovin' it"

Notice how 'I' is not capitalized. It's a deliberate choice made by the company to drive home they are a fast food chain and you don't have to dress up to eat there.

  • Apple's 'think different'

As written this is a command to ponder the abstract concept of 'different' rather than a command to change your mindset and consider purchasing one of their products. (The latter would read 'think differently,' but that adds two characters and long words aren't sleek.)

  • Fiat's "You are, we car"

I love this slogan. It's so bad. Need I point out 'car' isn't a verb? Why they chose it, no idea. Maybe the slogan rhymes if you pronounce 'are' as 'ar?'

In conclusion, don't worry over grammatical correctness. Worry over whether inclusion of a period makes your company look stuffy or if changing the font color from lime green to hot pink makes it harder to see when printed on a promotional T-shirt.


I sell, I build

You say it's not a sentence. It is actually two complete sentences, "I sell." and "I build."

If you search online for a very famous 'slogan': Veni, Vidi, Vici, you will see many punctuations for this. Some have commas, some have full-stops, some are in upper case, some are in lower case.

If you look at these examples, you may see one that best suits you. Note that it may depend on whether the sentences are next to each other or above each other.

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