My question is about marketing and using a pen name. Ofc I want to connect to readers, but I wonder if it's possible to be authentic if you're not revealing your 'true' identity. Is this a matter of 'do what feels right to you'?
Edit: I'm not asking about why authors use pen names, or who (known or unknown) or how. An unknown author who is working to market their own work can go to e-conferences, tell friends and family about their work, share it across all of their social media profiles. An unknown author who is publishing under a pen name has to build connections from scratch. My question is about building those connections under a "fake" identity. How do you authentically connect to readers using a pen name, outside of your work? Or is that not a question, do writers who publish under a pen name just focus on the work and not bother with trying to connect with readers on social or via email marketing?