I'm looking for ways to discover what others might think when they hear or see a metaphor used in a speech. I tend to think a certain way. I have certain prejudices. I think we all do. If I use a metaphor, I'm pretty certain that it will invoke the response I intended to that segment of the audience of like-minded individuals.
What about other people? People who are not like-minded? How will they interpret the meaning behind the metaphor? I want to learn and understand how other people, "non like-minded people" might interpret that same metaphor.
Are there some sort of exercises I can do? Is there a standard set of questions out there I can use to figure out the different interpretations other people might have towards the same metaphor?
I'm a 60 year old male. If I say "I am a roll of toilet paper on the inside third." I know what 60+ year old people think about that metaphor. I'd like to understand what 20 somethings, or 30 somethings, or 40, and 50 somethings might think.
I ordered a book two days ago called "Lead With A Story" by Paul Smith and it came in the mail today. Chapter 24 is titled Metaphors and analogies. How ironical is that. Smith tells about using what is called the Zaltman Metaphor Elicitation Technique (ZMET).
Zaltman Metaphor Elicitation Technique
I also found some very interesting resources: