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I have seen many blog post authors who tend to write a short teaser to present to the reader and keep them keen on reading more about the topic. Some bloggers tend to write a teaser with respect to paragraphs and some write with respect to the complete blog post.

Is it advisable to write such a teaser for my blog posts or is it not needed?

  • I am not quite sure what you are asking here. An excerpt is a little part from the whole work. For example an excerpt could be one or two important paragraphs out of the dozen paragraphs that make up your complete blog post. It reads more like you want to write a short description of the content, like a summary, though that might also not be the correct term as a summary is the conclusion of your blog post if you are discussing something. It's more like a teaser that is supposed to make readers want to read more about the topic. Is that what you mean? – Secespitus Mar 18 '19 at 11:40
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    Okay, thanks! I rephrased your question a bit to make it clearer what you are asking by changing the word "excerpt" to "teaser" and incorporating your comment into the question. Feel free to roll the edit back if you think that was too much or to edit your question further if you feel there is something missing. – Secespitus Mar 18 '19 at 11:47
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    It is more clear now. – Prasad_Joshi Mar 18 '19 at 11:48
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    Just as a little tip for the future: it's recommended to wait a bit, for example 24 hours, before accepting an answer. That is because some people see the green checkmark and won't take the time to answer because they think you already found your solution. Especially on a Stack like this where you often don't find a single objectively correct and working answer it can be a good idea to wait a bit to allow for others to improve existing answers and provide more information. – Secespitus Mar 18 '19 at 12:59
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    Of course it's completely up to you whether you want to accept something and if so when and what. You can also change your accepted answer as often as you like. Just a tip for the future because it can sometimes increase the quality and quantity of answers you receive if you wait a bit for others to see your question. StackExchange users are everwhere around the globe and many didn't have the opportunity to read your question so far. – Secespitus Mar 18 '19 at 12:59
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Many readers will not read everything you are writing. They will skim through everything you present them and will decide which of the things interest them and which do not. The most important way to get readers to decide whether they want to read your blog post is the title. In general it should be short and tell the reader the main point you want to bring across or the main thing you are talking about.

Once your readers found a title they find interesting they need to decide whether they actually want to read it or not. If they have to click and wait for the whole blog post to load a bit they will be more reluctant to "test" every interesting sounding title. A second or two can decide the fate of a website, especially if they have to click, read a bit and then go back to the main navigation. That's why little teasers are very popular. You can place a couple sentences under the title of your blog post on the page where you are displaying all of your content and thereby make it easier for readers to see more details about what they are going to read. This helps them to make their decision because now they can get a better idea of what the blog post will be about without having to open the whole post.

Teasers are also great if you have the possibility to link to your blog post from a different website. Another website won't allow you a lot of room to advertise your post and you wouldn't want to copy-paste your whole post somewhere else - you want people to get to your blog after all. Having a teaser at hands makes it easy to copy-paste that together with a link to get people to your blog.

A teaser also tells you readers a lot about your writing style, which is very important. You wouldn't want to read something that you personally find incomprehensible, especially for a longer amount of time. And depending on the author and the topic blog posts can get quite long.

It still needs to fit the UI. As you can see on StackExchange for example only the title is displayed and it still works just fine. In this case the title is even more important and the advantage is that you can display lots of content on a single page without the user having to scroll. But if you are writing a blog alone you will likely have a lot less content than a site on the StackExchange network. Look at how for example Medium.com does this. I have written some blog posts for the Universe Factory there, the unofficial blog from our sister site WorldBuilding.SE, and on Medium you always have a picture and more room between posts to give authors the chance to post their little teasers. We also use the teaser to announce the blog post on the corresponding meta post, though that is often just an excerpt from somewhere at the beginning of the individual blog post.

All in all: there are some things to consider, like how much space you have, how much time you want to invest into creating a teaser and whether it's enough to simply copy-paste a bit or write a completely separate teaser, but in general it's a good idea to give your readers a little "taste" of what they are going to read before presenting your whole blog post.

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