Say I have a book...or a comic series...or a podcast...or another published work.
Marketing written or scripted works is perfectly on topic here, and most of the promotional materials are also written materials in themselves. Every author who sells books at a table (at a convention, fair, conference, or other event) has some thing to give away. Most authors who go to such events, carry something with them to hand out to people they talk with. Bookstores and comic shops also accept promotional materials (sometimes even from authors without anything in print).
Some examples of items I've seen:
- Flyers & half flyers & posters
- Brochures (tri-fold and other)
- Business cards
- Branded swag
I'm in the United States, but feel free to share experiences from any country.
QUESTION: What are the most effective physical materials to give people to promote my work and how do I distribute them? The aim is to get people to take them and then to refer to them later.
What should I do to promote my books? is a good question with answers on various promotional strategies. I'm asking specifically about physical marketing materials.