There is a writing technique where a writer would imagine in her
mind's eye where her story should end and will write it 'backwards'.
Writing the end and then writing the chapters leading to end, so on
and so forth all the way to the start. I'm interested to know more.
Are there any best practices for writing a story this way?
This can be a very effective writing strategy. As a matter of fact, some writing guides will advise you to know what happens at the end, so that is something to write towards. However, in the English-speaking writing community, there are two different types of writers - plotters and pantsers.
Simply put, a plotter is someone who plans out their novel before they
write it. A pantser is someone who, “flies by the seat of their
pants,” meaning they don’t plan out anything, or plan very little.
Some people, like me, call themselves “plantsers,” which means they’re
in a little of both. In reality, most people are plantsers, but some
tend to lean heavily to one side.
The Novel Factory is a novel-writing software. This software basically outlines the story, from beginning to end, from the premise to the nitty-gritty details of each scene. It is a great tool for plotters. Pantsers may also find the tool useful, because the tool provides structure for the story.
On the other hand, a story's ending may become too unsatisfying for the reader. For example, a story may follow a progression of events and, from the reader's perspective, end in an extremely undesirable state (i.e. some kind of totalitarian government, in which female rabbits are blamed for unwanted births and heavily controlled). The reader may expect a sequel or a continuation to the story, because the reader does not want the story to end this way.