I understand that current companies, like Google, do not go in italics or quotes. However, I am editing an article with a sentence that says,

"Founded in 1880 as 'The Bucyrus Foundry and Manufacturing Company,'"

The name above is no longer the name of the company, and anywhere I look online or in the Encyclopedia, they just use bold for the names, which I don't think is appropriate for an article where nothing else is in bold.

(if it makes a difference, the style should be Chicago)

Thanks for the help!

  • Welcome to Writing.SE Kalen! Are you aiming for answers that are about the Chicago style only, or would you accept answers about AP style, too? I am asking as you used the AP-style tag, too. I don't know a whole lot about the different styles, but I've only seen them used quite distinctly as tags on this site. If you have a moment please take the tour and visit the help center to learn more about the site. Have fun!
    – Secespitus
    Mar 23 '18 at 19:01

Former company names and names of no longer existing companies are given in the same way as current names of currently operating companies.


The Cadillac Motor Company, founded by Henry Ford in 1901 as the Henry Ford Company, became a part of General Motors as the Cadillac Motor Car Division in 1909.

Company names are names and follow their style conventions. Think of a person who changed their name when they married – you wouldn't put their maiden name in quotation marks or italics:

Jacqueline Kennedy was born 1929 als Jacqueline Lee Bouvier.

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