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I am looking for suggestions on how to open a letter to my customers in the new year. I personally couldn't care less about Christmas or new year's, but it is the accepted social norm.
Hello {customer name}, happy new year, I hope you had a refreshing break...
That sounds a little awkward and gammy. Does anyone have any suggestions?
It's always tricky writing something when you don't believe the sentiments yourself, and this can sometimes come across to the reader.
I would stick with what I wanted to say. If the purpose of the letter is to encourage the customer to make further enquiries or orders, something like :
We would like to take the opportunity to wish you every success for 2018
or
We are looking forward to continuing our work together in the new year
would be closer to what I think the letter would be intending to do, would look forward rather than backward, and would avoid any reference to a holiday (which the customer might not have had, or which might have gone badly).
