I once came across a set of brand guidelines and, in the tone of voice section, there was a list of 'brand statements'. Multiple brand statements as examples of what the company could pick and choose to use throughout their marketing material.
Is the above method correct? If so then I can understand how brand statements would differ from slogans, as typically one brand would only have one slogan if I'm not mistaken.
But when I try to read up on the matter, the results I get look as though slogans and brand statements are the same thing.
If the two are the same thing, is there a name given for when a company might have a bunch of different headlines that they can use throughout their marketing?