Good afternoon. Could I use the brand name 'Imodium' as a title for my short story?
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Probably not but there are some weird work arounds. – ggiaquin16 Nov 9 '17 at 15:45
Imodium is trademarked, so the company could send a cease and desist letter as a way to protect their protect their trademark -- that's part of the obligation of maintaining the trademark.
I've seen several posts about this very question, but very few by lawyers except for this post http://www.rightsofwriters.com/2010/12/can-i-mention-brand-name-products-in-my.html
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@AugustCanaille is this a book about the prozac medicine and it's effect on the country? In which cause this may have been allowed by the company who did prozac. – ggiaquin16 Nov 9 '17 at 17:00
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