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For example, the mix of sup and herb: supherb.

I want to show that it's a made up word and a playword related to herbivores animals. What should I italicize? sup, herb, or the whole word?

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There are no rules for comedy.

If you really want to italicize, I suggest italicizing the word's least obvious component as to call attention to it.

In the specific case of supherb, italicize supherb.

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