I have observed that I often address the reader in my essays to lay down a point. To give you an example, I'll write:
You can utilize every productivity hack that's out there, and still be back to square one when your initial excitement wears off.
which can also be written as:
When the initial excitement for the productivity hack wears off, it often results in being back to the square one.
The above example avoids addressing anyone. Another form could use generic addressing like, "people", "person", etc.
It might be a matter of taste but I get a feeling that talking to reader is something that I don't come across often in the articles I read everyday. Is it something that is frowned upon and should be avoided?