I have been blogging for 6 months now. I have a general theme of the month but I find it very hard to organize my writing, as these themes are all very broad.

I want to ask fellow bloggers how do you plan ahead your writing, for the best experience for the reader.

Any clues?

  • Maybe it's just me, but I don't seem that the title reflects what you're really asking. What is an "editorial"?
    – FraEnrico
    Commented May 17, 2017 at 14:30
  • The monthly calendar plan of your blog - at least this is how I understand it. Commented May 17, 2017 at 16:54
  • I am a strong subscriber to the suck it and see school of thought. Try stuff out and see what readers respond well to. Plan to do more of that. Commented May 17, 2017 at 21:33

3 Answers 3


If I were to do a daily blog about a general monthly topic, I would make a list of all the important things about that particular monthly topic. Then I would organize the list into an order that makes sense. Lastly, I would focus on one of the important things on my re-organized list per day. Only the last step would be seen on my blog. Hope this helps.

  • Thank you! Everything helps...I am in the middle of a very extravagant muddle with my blog:) Commented May 15, 2017 at 19:45

I have been blogging since 2009 (JP On Gaming)and have been through a number of phases as I grew older.

  • It's okay to publish fewer articles if they are more interesting (I typically post only up to 1/day)
  • If you have wildly diverging interests, have a different blog (I have one for writing fiction and essays and my main one for my gaming-related topics).
  • Look at your analytics: what do your readers view more? what type of approach do they comment most on?
  • Keep blogging. Sounds a lot simple, but it is perhaps the most difficult of the bunch
  • If you plan to have a scattered approach: writing, movie critique, botany, chicken rearing, space exploration, and more, then find a name/theme to your blog that is encompassing "A Lady's Interest" or "We talk about it here" announce what it is.
  • Your blog will not please everyone. It won't. But that doesn't mean your regular readers don't love it.
  • Have polls asking your readers what they want
  • Write in advance

This is perhaps a bit cavalier, but I'm going to say it anyway. A blog needs either a personality or an editorial calendar.

People are interested in people, particularly in people whose interests are the same as theirs. If you find a blog in a field that interests you that is written by somebody with a distinctive voice and some interesting things to say, you will follow the and you will give them a lot of slack when their posting schedule is erratic and when they sometimes get a bit off topic.

If you have a personality and an interest that is shared by other people, then you are probably fine just to write what you want when you want.

If you are a corporation that is creating a blog as a content marketing tool, then, almost by definition, you don't have a personality or anything interesting to say and you have plan very carefully to give the reader the appearance that you do. In this case, you definitely need an editorial calendar.


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