3

I was looking at the sales rankings on Amazon today with my publisher and he pointed out that all of the self-published best sellers have a short title then a semi-colon followed by a pitch line (see pic attached). I'm certainly not a fan, but the proof is evident that it gets visibility.

Does anyone have data-driven proof that this increases sales?screenshot of Kindle top results for"thriller books"

  • 3
    Speaking only as a reader: It's fine for non-fiction, very annoying for novels. Name the thing properly; you shouldn't have to explain it. – Lauren-Clear-Monica-Ipsum Apr 27 '17 at 20:05
4

The data you are seeking is tightly held. Publishers and sellers don't really want you to know this. They even hide a lot of stats about sales figures on books.

Some Helpful Info

However, I recently read the following book by an indie publisher which explains exactly what you're talking about: Six Figure Author : Using Data To Sell Books (Chris Fox)

My Experience

I had recently published a book which I titled : Launch Your Android App

The interesting thing is that the author of that hyperbolically named, aforementioned title explains that Amazon's search engine is completely based on titles.

I Tested the Theory

After 2 months or so of Launch Your Android App being for sale I had only sold 2 or 3 copies. I decided to change the title and re-publish the book so that it was named similarly to other books in the category. You can see the book with teh new title at: Beginning Android Programming With Android Studio

Title Change Instantly Changed Sales

This was amazing to me, because the next day after I changed the title, the book sold 3 or 4 copies. After that, it sold a copy or two every day. It's quite interesting and I believe the information you have is correct about how titles are used on Amazon.

| improve this answer | |

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.