I have the following sentence:
Earn Up to $12,000 for Evaluating Code!
I am thinking of using this as a headline to entice visitors to enter their email, but most people feel this sentence scares people off, because it’s worded like a scam.
The subheading is the following
We’re recruiters, not professional developers. We pay you to help us recruit better developers… it’s that simple!
But it’s really the heading that stands out. When you think about it, this shouldn’t feel like a scam because software developers make 80-140k a year, and you’re getting 10% for issuing the recommendation, as opposed to recruiters who currently charge 20-25%, but I feel most people won’t dig down into understanding what this is about if the headline feels sketchy.
At the same time, I want to the headline to remain catchy. Hence, my question is, How do I communicate the same thing without it feeling like a scam?