I have a client who is based in London who wants between 500-1000 word blog post written each week. How, much should I charge? The blog post will have a few images in it. The quality should be high and require some research as it is a specialist subject (not academic).
There is no "usual" rate because writing skills are a very wide spectrum ranging from "kid out of high school who thinks they are a writer because their Dragonball fanfic got over 2000 views" and "world renowned bestseller author whose name alone guarantees millions of readers".
- Think about how much you consider your writing services worth per hour. While estimating that number, keep in mind that as a self-employed author you have risks and costs an employee has not. For example, finding clients and negotiating with them is work you don't get paid for. To compensate for that you need to charge them more.
- Think about how much time you would need to write a blog post in the quality the client expects.
- Multiply the two numbers.
- Add a bit on top to leave room for negotiation (Ferengi Rules of Acquisiton #212: If they accept your first offer, you either asked too little or offered too much)