A lot of articles you read online would start by random quotes and abstract thoughts or philosophy not on the actual subject but on things related to the subject,including a lot of personal opinions.

For example i was reading articles on performance of a particular graphics hardware. Almost all articles started of by abstract talk on how nvidia was battling amd and certain other moves by the manufacturer etc. Then it said about what the writer thinks about those moves taken by the company and then some poor assumptions of what the public thinks.Its almost as if the article writer is making a YouTube stream

It took like 3-4 paragraph of scrolling before the article actually showed something remotely close to the subject like how the hardware actually performs and even later it showed the actual figures and bar charts.

Mind that the title of the article was about that hardwares test case and not about its company or rivals or company history or market competition.

So why do so many articles contain placeholder information?

Is due to lack of quality control ? Like big online magazines hiring dozens of low quality writers so they have something to put out quickly all the time?

  • Paginated? Each page is a new set of ads to display. More text = more pages.
    – SF.
    Jun 14, 2016 at 13:54

2 Answers 2


It sounds like you're sick of the 'nut graf'.

Broadly speaking, it's a paragraph explaining why the topic is worthwhile. Writers are often trained to use it. It answers the question 'Why should anyone care about this article?'

That's potentially useful for a reader who happens on the article while browsing. But in your case, you're specifically hunting for the information that follows — you already care — which is probably why, to you, it's just redundant introductory blather.

Of course, the other possible explanation is that the articles aren't very good.

  • But the article should stick to it's title with minimum secondary information
    – Allahjane
    Jun 14, 2016 at 15:42
  • Perhaps you're right. Personally I'd say secondary information can be useful, though of course not to everyone, and not if it's rubbish!
    – Cakebox
    Jun 14, 2016 at 16:30

I've noticed that too. I'm certain it's because the first paragraph becomes the excerpt in Facebook (or LinkedIn or wherever). And because there's no useful information in the excerpt you're forced to click through to see the rest of the article.

It's all about the clicks. All about the money.

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