I am currently writing the text for my book jacket. My book is a novel and it's written in the first person. Does that mean that the text on my book jacket should also be in the first person, or does it not matter? Is the jacket copy supposed to reflect the narrative POV of the book?
For example, should I write:
I thought I had the perfect marriage. That is until...
Anne thought she had the perfect marriage. That is until...
My book is written in the present tense. Do I have to reflect that in the jacket text or can I write it in the past? Are there generally accepted conventions about these things or can writers pretty much do what they want?