I regularly write advertisements for a client who insists that capitalizing "the" improves conversion rates (the number of people that click or buy).
I know that it's technically wrong and it drives me crazy!
Does anyone have a similar experience or has anyone done A/B testing to see the effect of capitalizing or not capitalizing?
Some examples are:
Discover The Taste Of Croatia - You'll Love Our Croatian Tours - Make Memories Of A Lifetime!