I'm writing a book series and have 1-3 out of 4 written. So now I'm looking to publish, and I need cover illustrations. (At least. I'd actually like small B&W pen-and-ink illustrations for each chapter.) It's not hard to find web sites with illustrators for hire. My question is, how do you sift through all those illustrators? There are hundreds on each site. Is there an easier way than: look through all portfolios; narrow it down to 50 or so; contact them all for prices and mutual interest; get samples; pick one and make a contract? Seems like that will take a LOT of time, which I want to spend finishing book 4. Am I over-complicating this? (RelatedQuestion)

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    Lol, how else are you gonna find an illustrator, if not by looking at their work, contacting them, and then waiting who likes your work? That's why there are art directors, whose only job is to know lots and lots of illustratots and matching the right one to the right job.
    – user5645
    May 30, 2014 at 12:39
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    @what it's possible that there are reliable recommendation/rating services, or professional associations with guidelines, or something like that. May 30, 2014 at 13:02
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    I don't know of such services, and that would make this a site recomendation question anyway, but I'm thinking if you put together a brief and post it on a bunch of art sites like Deviant Art you may be able to get the right artists to come to you.
    – CLockeWork
    May 30, 2014 at 13:33
  • Well, @MonicaCellio , what there are are annuals collecting a year's best illustrations. Look at the art director's club annuals for advertising, Spectrum for Fantasy, and so on. And of course thete are the sites of tje illustrator organisations. But then dmm just said that he find looking at those to time consuming. There simply is no other way to find an illustrator than to look at portfolios or pay someone to do it for yoi (an art director).
    – user5645
    May 30, 2014 at 18:36
  • @CLockeWork not necessarily. If I were trying to hire, say, an electrician to do work on my house, I might be pointed to the (making this up) National Electricians' Referral Service that tells me about customer reviews, who's passed which certification exams, etc. A question about that (on another site of course, not here) wouldn't be a recommendation question if intended to elicit that kind of response. We don't do specific referrals, but "how to search" seems reasonable to me. May 30, 2014 at 19:24

3 Answers 3


Since you intend to self-publish, you will need to spend a lot of time doing the non-creative tasks, such as marketing. A cover image is part of marketing. It is, in fact, one of the most important elements. It's the first thing that the customers see and they'll judge whether they want your book or not by it. If that cover doesn't attract and/or meet their expectations, then they'll disregard your book without hearing or seeing a single word about it. The cover illustrations are important for your book, so treat it like an important task. The wrong artist for your book can make it much more difficult for the right audience to find you. A particularly skilled artist can significantly boost your sales.

You can make this task easier on yourself by doing your research. Research the sort of covers used in your genre and determine the essential qualities that you'll carry or break in yours. Then, find some estimates for book illustrations. Determine what you can budget towards an artist. This will determine where you search. A low budget means you may have to hire a more inexperienced artist (from places like Deviantart or Behance). A higher budget means you can save yourself some time and find artist representatives.

Art agencies are the closest thing to a 'quality check' you'll likely find in illustration. By going through an art agency, you will find an already curated list of artists that fit within that agency's niche. Those artists are a known quantity to their agents. The agents will have an idea of which artist can do what in what timeline and how much money they'll need to do it. They'll also be able to give you an idea of which of their artists would work best with your project because they, like art directors, work with many artists and/or businesses and have honed their eyes to what does and doesn't work. If any problems arise then the artists' agent will mediate. Even if the agent cannot help you, they might direct you towards an artist or a place that can.

If you don't have a budget that allows for that, however, then you'll just need to buckle down and look through portfolios. Do a couple at a time while you're eating or taking a break from writing. Looking at images is a quick process, especially if you did your research and predetermined what you need out of your book covers. You should know if an artist is right or not after looking at about 2-3 of their images. When you find a couple that you like (perhaps five or less), contact them.

Since you looked at those artists' portfolios, you shouldn't need any additional samples -- at least, none that require the artist to do unpaid work for you. To get the most out of your interaction with an illustrator, be thorough. Tell them your intentions with the images, how much money you budgeted for this project, what images of theirs you particularly liked and when you'll need those images. If your budget is not quite enough for what you're asking for, they'll at least have an opportunity to make creative suggestions that fit within your budget.

Good luck!


Consider one of the "crowdsourced design" sites. The idea is that you hold a design contest, and pay for the winner. The process takes a week or so.

I have not used crowdsourced designs myself, so I cannot recommend one. (I use stock images from Dreamstime for my covers). The Self-Publishing Podcast guys seem to like 99 Designs.

  • Spec work is the Devil, and I don't think we should encourage its use. I also have doubts that a contest like that would actually get you anything good, especially compared to dealing with an artist/designer on a one-to-one basis, where they can tailor their work to your needs. Imagine asking a bunch of lawyers to draft contracts for you, and then only paying the one you like the most! So, -1.
    – evilsoup
    Jun 4, 2014 at 17:12

I scoured DeviantArt for artists with styles that I liked and approached artists through that about commissions.

That said, cover art is quite a different beast, often a mix of photography and graphic design so your mileage may vary.

Fiverr is a super cheap place to go for outsourcing design.

As an aside, I found Bettina on DeviantArt who did an awesome job of my full-book cover.

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