I have come across a situation which drives me mad, and I cannot find any satisfying answer in the Oxford Guide to Style, which I tend to follow. The problem concerns the phrase "Start Your Own Business", and when it is used as the name of a project. I'm really confused about two things: capitalization and hyphenation. I've written it in capitals and without hyphens here, but that doesn't mean I prefer it that way. I think I would prefer it like this: the Start-Your-Own-Business project. Any ideas what is recommended here?