9 improved formatting
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*Ethos also includes being a respected authority figure, from a politician to a celebrity spokesperson, so this includes some ineffable combination of charisma, name recognition, and actual power. Thanos has much of this power in his own sphere, but when he shows up on Earth people don't know him and don't respect his political authority, only perhaps his charisma. They take him seriously as a threat but don't really heed his ethicalethical** appeal (not.

**not to say moral or just).

*Ethos also includes being a respected authority figure, from a politician to a celebrity spokesperson, so this includes some ineffable combination of charisma, name recognition, and actual power. Thanos has much of this power in his own sphere, but when he shows up on Earth people don't know him and don't respect his political authority, only perhaps his charisma. They take him seriously as a threat but don't really heed his ethical appeal (not to say moral or just).

*Ethos also includes being a respected authority figure, from a politician to a celebrity spokesperson, so this includes some ineffable combination of charisma, name recognition, and actual power. Thanos has much of this power in his own sphere, but when he shows up on Earth people don't know him and don't respect his political authority, only perhaps his charisma. They take him seriously as a threat but don't really heed his ethical** appeal.

**not to say moral or just.

8 rearranged argument; last point addendum moved earlier
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Thanos has something to say.

Finally, while Thanos is a particularly effective speaker because of his rhetoric, it works well because he has something bold to say. (See Invention.) Thanos is philosophical, thoughtful, and reasoned (or, alternatively: obsessive, sociopathic, and a crackpot). He has an idea, and he uses rhetoric to persuade people to understand and agree with his vision.

Be like Thanos: study rhetoric.

To learn more about the basic concepts of rhetoric, Brigham Young University has a nice website on rhetoric, Silva Rhetoricae (Latin for "the Forest of Rhetoric"), which I've cited here. It has a couple dozen pages introducing various concepts of rhetoric, and a long dictionary of rhetorical devices with examples.

Have something to say.

Finally, while Thanos is a particularly effective speaker because of his rhetoric, it works well because he has something bold to say. (See Invention.) Thanos is philosophical, thoughtful, and reasoned (or, alternatively: obsessive, sociopathic, and a crackpot). He has an idea, and he uses rhetoric to persuade people to understand and agree with his vision.

Be like Thanos: study rhetoric.

To learn more about the basic concepts of rhetoric, Brigham Young University has a nice website on rhetoric, Silva Rhetoricae (Latin for "the Forest of Rhetoric"), which I've cited here. It has a couple dozen pages introducing various concepts of rhetoric, and a long dictionary of rhetorical devices with examples.

Have something to say.

Finally, while Thanos is a particularly effective speaker because of his rhetoric, it works well because he has something bold to say. (See Invention.) Thanos is philosophical, thoughtful, and reasoned (or, alternatively: obsessive, sociopathic, and a crackpot). He has an idea, and he uses rhetoric to persuade people to understand and agree with his vision.

Thanos has something to say.

Finally, while Thanos is a particularly effective speaker because of his rhetoric, it works well because he has something bold to say. (See Invention.) Thanos is philosophical, thoughtful, and reasoned (or, alternatively: obsessive, sociopathic, and a crackpot). He has an idea, and he uses rhetoric to persuade people to understand and agree with his vision.

Be like Thanos: study rhetoric.

To learn more about the basic concepts of rhetoric, Brigham Young University has a nice website on rhetoric, Silva Rhetoricae (Latin for "the Forest of Rhetoric"), which I've cited here. It has a couple dozen pages introducing various concepts of rhetoric, and a long dictionary of rhetorical devices with examples.

7 expanded on Ethos
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*Ethos also includes being a respected authority figure, from a politician to a celebrity spokesperson, so this includes some ineffable combination of charisma, name recognition, and actual power. Thanos has much of this power in his own sphere, but when he shows up on Earth people don't know him and don't respect his political authority, only perhaps his charisma. They take him seriously as a threat but don't really heed his ethical appeal (not to say moral or just).

*Ethos also includes being a respected authority figure, from a politician to a celebrity spokesperson, so this includes some ineffable combination of charisma and actual power. Thanos has much of this power in his own sphere, but when he shows up on Earth people don't respect his political authority, only perhaps his charisma. They take him seriously as a threat but don't really heed his ethical appeal (not to say moral or just).

*Ethos also includes being a respected authority figure, from a politician to a celebrity spokesperson, so this includes some ineffable combination of charisma, name recognition, and actual power. Thanos has much of this power in his own sphere, but when he shows up on Earth people don't know him and don't respect his political authority, only perhaps his charisma. They take him seriously as a threat but don't really heed his ethical appeal (not to say moral or just).

6 Ethos footnote
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5 tied to original question
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4 clarification
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3 added section on message
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2 clarification
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1
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