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What effect does compounding bring when used in the title of a song, poem, story?

What effect does compounding bring when used in the title of a song, poem, story? Sometimes, you see word that are made of two conjoined words, and you wonder what's the point of it. Does it make a difference if the title of your song is "bathwater" instead of "bath water"? There's this song by Britney Spears that's titled "Everytime" instead of "every time". What's the intended effect here, and when should we use it?